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This means that you can reach a more targeted audience on YouTube more easily of users who are genuinely seeking that kind of specific content, and therefore, may be more likely to convert to customers. As a platform, YouTube is a fantastic tool to use for your company’s marketing efforts, and is incredibly versatile with applications for both B2B and B2C companies. It’s a powerful way to link your brand to a particular #hashtag and twin it with an advertising campaign if you wanted to take your promotion to the next level and into paid advertising on TikTok. There have been successful campaigns in this where your Followers get in on the act and start to develop user-generated content linked to a #hashtag you have created. This will be the subject of another research paper I am preparing. It is not uncommon to see an industry leader post the same video two or three times, but all using different #hashtag combinations.

Unless you’ve been living under a rock, you’ve probably heard the buzz about social media app TikTok. And with its easy-to-consume content being watched by millions of people every day, it’s simple to understand why there’s a growing buzz about TikTok ads. Read more about buy TikTok Followers here. There are articles on the internet about using these popular #hashtags — #fyp, #foryoupage, or #foryou — alongside 2–3 other #hashtags specific to your niche.

Truly, this platform is very simple , so you cannot get lost. WordStream by LOCALiQ is your go-to source for data and insights in the world of digital marketing. Check out our award-winning blog, free tools and other resources that make online advertising easy. TikTok also prohibits the promotion of dating services, when others like Facebook, Instagram and YouTube place those under a restricted umbrella. Sharing your TikTok videos to Instagram Stories (with a clear call-to-action that encourages viewers to check out your TikTok channel) is a great tactic to get more eyes on your content. TikTok allows users to express themselves creatively through various video content.

One way to make your ad feel less invasive is to make the users feel like the video is a part of the platform. TikTok is great for this, as you can take part in challenges and/or use a video ad that doesn’t look out of place in a user’s native feed. Users with 10,000 followers and above are considered micro-influencers. Their area of influence is usually within their own city, so they can be a huge part of a local marketing campaign.

Unlike regular hashtag challenges where you start organic trends, the user receives a banner that leads them to your promotion page with this ad. On that page, there’s an instruction for a challenge that they can begin immediately. Like other social media platforms, TikTok has its own influencers with millions of growing followers. The presence of influencers is as significant as the artists’ channel. They can affect their supporters when it comes to making decisions. With it being such a new platform, most people are unsure, and unaware of how big it has truly become.