Write About Everything

This is an important ability of any CEO: to spark a will to achieve the unattainable and a deep perception that the collective energy of the staff leads to limitless creativity and innovation.

Why is that so crucial? When someone believes, deep down, that what they’re trying to do is achievable, they will continue to go after it even when they meet with failure, roadblocks, naysayers. They will push on, pick themselves up, and get more artistic, more resourceful, more decided to make it happen. It’s the belief that they will that drives them to produce the very best work of their life.

So sure, “start with why,” run the projections and get everyone pointed in the same direction, however just sharing the why and the projection graphs without deeply speaking the “we can!” won’t get people by means of the valleys of innovation. They’ll sit in those valleys, half-heartedly trying, thinking they gave it a very good shot. It was a big vision, a tall mountain to climb.

The CEO have to be able to encourage their crew to imagine in their own abilities. They will do what they haven’t achieved yet. They’ll create something by no means created before. They’ll find a way to do what they did last year twice as fast and at half the price.

The CEO is a coach. Removing limiting beliefs. Leading folks to recognize their own power. Encouraging personal responsibility. Translating a sense of hope, that you could fall, fall and fall once more and still make it. Because you can.

And the perfect way for the CEO to grow to be a coach is to have one. I’m not talking a couple of coach who helps you talk higher, be more productive, turn out to be a more likable leader. I’m talking about a coach who helps you get past your own BS and consider in something greater. Believe that what you don’t see nonetheless exists. That 1+1 doesn’t always equal 2. That there is a magic when people come together with a shared energetic direction, and it works in our favor when we align the mission of our company the energy and perception of our people. This is when miracles can occur, 10x development after we projected 2x. And in case you can tap into the energy of I CAN, even just a little bit, you can motivate others to achieve beyond what they thought they may ever achieve. Period.

he most profitable CEOs and senior leaders depend on something more than what they know. They’re willing and open to exploring something larger, and once they do, they begin to understand that in business, the collective energy of the company as a complete is their strongest asset. If you move to an entire new level of belief, the game shifts, and that’s when 1+1 = 10.

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