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Steven Bartlett tonight made his biggest investment since joining Dragons’ Den – after offering £250,000 to a lab-grown diamond jewellery brand loved by Meghan Markle. On the BBC show this evening, the entrepreneur, 31, backs the London-based fine jewellery company Kimaï in exchange for a 3 per cent equity stake. The deal is the biggest investment made by The Diary Of A CEO podcast host since he first joined the programme in 2022.

Kimaï’s founders, Antwerp-born friends Sidney Neuhaus and Jessica Warch, were frustrated with the lack of supply chain transparency across the industry, so pioneered the use of 100 per cent traceable lab-grown diamonds. Founded in 2018, the brand was worn by The Duchess of Sussex in 2019 during a royal engagement in London and is a favourite of Emma Watson and Jessica Alba, while Diane von Fürstenberg was the first female investor to back the business.

Sidney Neuhaus (left) and Jessica Warch (right), who founded jewellery brand Kimaï, have secured a £250,000 investment from Steven Bartlett on tonight’s show Prices for Kimaï jewellery range from £225 for a single stud earring to £12,195 for a Toi et Moi engagement ring. The Belgian-born duo requested £250,000 for a three per cent equity stake in their luxury jewellery brand. Jessica and Sidney presented each judge with dog fucking a girl piece of jewellery to showcase their designs, and Steven was particularly impressed with his £16,000 lab-grown diamond ring.

The duo explained their profits over the past few years, and how Meghan Markle played a significant part in spiking sales. In 2019, the pair made £350,000 in revenue and a net loss of minus £350,000. The second year of trading saw a revenue of £890,00 and a net loss of minus £350,000 again. Last year, sales spiralled, and they made £3 million, with a net loss of £100,000. ‘And this year, we’re on track to do £5 million, and a profit of £500,000,’ Jessica told the judges.

She continued: ‘We’ve launched without investment, and then two months after our launch we got Meghan Markle to wear our pieces, which enabled us to grow the revenue significantly, and from there we raised $1.2 million.’ Meghan Markle sporting a pair of lab-grown diamond earrings by Kimaï while visiting Smart Works in London in January 2019 The London-based brand specialises in lab-grown diamond jewellery and unique designs (pictured) Sidney Neuhaus (right) and Jessica Warch (left) appeared on BBC’s Dragon’s Den to promote their jewellery brand Kimaï Steven questioned the duo on how they got the Duchess of Sussex sporting their jewellery, to which they replied: ‘Cold emails’, ‘We’re big believers in cold emails,’ Jessica added.

Several of the Dragons fought to be picked by the brand’s founders as the duo received offers from Deborah Meaden and Sara Davies.  ‘You’ve got us all mesmerised,’ Deborah said while calculating her offer. She praised the company for its sustainable values and offered Jessica and Sidney their asking price in exchange for a five per cent equity stake of the business. Sara offered the pair the total sum of money they asked for in return for three per cent. ‘You two are very good in this space,’ she said.  Next, Peter attempted to lure the founders in with his connections in the industry, ‘I’m very close friends with the owners of Cartier,’ he said.