Write About Everything

So you have been busy building your business. You’ve got concentrated on marketing. You have gotten out there and posted to Facebook and Twitter. You’ve posted your story on all of your sales pages. You’ve got created your blog. You’ve got even written articles and posted them everywhere in the web. You’ve hung around boards and posted ’till you had been told to stop. You’ve got been building your model like gangbusters.

But have you forgotten something?

The biggest brand success factor isn’t marketing. It’s delivering in your promises. It is delivering a quality product to your customers.

And for those of us creating learning content material that means your biggest success factor is product creation. You see it’s in product design and creation that almost all of your quality goes to be inbuilt — or left out.

Within the short time period, individuals listen to your branding efforts. Your marketing is a key factor in developing their opinion of your quality. They listen to your promises — both said and implied — after which make a decision. Your marketing will convince folks that you do know what you are doing. And that you simply will deliver a quality product.

But in the long run, they will judge you by how well you really deliver on these promises. They decide you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing business developing a long run relationship with your customers is a key to success. That’s why list building is so important.

And when creating courses and eBooks and other information products the biggest influence in your quality is the way you design and develop your products.

Quality in a learning content material product is measured on three levels.

The first is content. However your clients — your audience — are taking your course exactly because they don’t know the content. They are there to be taught the content. So their judgment of the quality of that content material is different. It is not based on how well you know your subject.

Instead your prospects will judge your content primarily based on how well it meets their needs and expectations. Did you design the product to solve a specific problem they’re having? Did you design your product around their motivations? That’s how they will decide your content.

The second thing they will choose you on is organization. Do you seem to understand the topic well enough to present it in order that they understand? Do you go off into odd areas? Do you make logical sense in your presentation?

Finally they will choose you based mostly on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be friendly and simple to speak to?

But it’s not that simple. You see the way you deliver quality content entails closely figuring out and concentrating on your customer. And that same target customer you defined in the product design and creation process will be used for all of your contacts with your customers. Including making your marketing goal your desired customer. So your short time period affect in the end additionally will depend on the quality of your product design process.

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