Write About Everything

So you have been busy building your business. You’ve got concentrated on marketing. You have gotten out there and posted to Facebook and Twitter. You have posted your story on all of your sales pages. You have created your blog. You’ve even written articles and posted them all around the web. You’ve hung round boards and posted ’till you have been told to stop. You’ve got been building your brand like gangbusters.

However have you ever forgotten something?

The biggest model success factor is not marketing. It is delivering in your promises. It is delivering a quality product to your customers.

And for those of us creating learning content material that means your biggest success factor is product creation. You see it’s in product design and creation that almost all of your quality goes to be inbuilt — or left out.

In the quick time period, folks listen to your branding efforts. Your marketing is a key factor in growing their opinion of your quality. They listen to your promises — both said and implied — after which make a decision. Your marketing will convince folks that you just do know what you might be doing. And that you simply will deliver a quality product.

However in the long term, they will judge you by how well you truly deliver on those promises. They choose you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing enterprise creating a long term relationship with your customers is a key to success. That is why list building is so important.

And when creating programs and eBooks and different information products the biggest influence on your quality is how you design and develop your products.

Quality in a learning content material product is measured on three levels.

The primary is content. However your prospects — your audience — are taking your course precisely because they do not know the content. They are there to be taught the content. So their judgment of the quality of that content is different. It isn’t based on how well you know your subject.

Instead your clients will decide your content material primarily based on how well it meets their needs and expectations. Did you design the product to resolve a selected problem they are having? Did you design your product round their motivations? That’s how they will decide your content.

The second thing they will choose you on is organization. Do you seem to understand the topic well enough to present it so they understand? Do you go off into odd areas? Do you make logical sense in your presentation?

Finally they will judge you based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be pleasant and easy to speak to?

But it’s not that simple. You see the way you deliver quality content material includes intently figuring out and concentrating on your customer. And that same goal buyer you defined within the product design and creation process will be used for all of your contacts with your customers. Together with making your marketing goal your desired customer. So your short term influence finally also is dependent upon the quality of your product design process.

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