Write About Everything

So you have been busy building your business. You’ve concentrated on marketing. You’ve got gotten out there and posted to Facebook and Twitter. You have posted your story on all of your sales pages. You’ve got created your blog. You’ve even written articles and posted them all over the web. You’ve got hung around boards and posted ’till you were told to stop. You have been building your brand like gangbusters.

However have you ever forgotten something?

The biggest model success factor is not marketing. It is delivering on your promises. It’s delivering a quality product to your customers.

And for those of us creating learning content material meaning your biggest success factor is product creation. You see it’s in product design and creation that almost all of your quality is going to be inbuilt — or left out.

In the short term, people listen to your branding efforts. Your marketing is a key factor in growing their opinion of your quality. They listen to your promises — both stated and implied — and then make a decision. Your marketing will persuade individuals that you just do know what you might be doing. And that you just will deliver a quality product.

However in the long run, they will decide you by how well you actually deliver on those promises. They decide you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And in the internet marketing business creating a long term relationship with your prospects is a key to success. That is why list building is so important.

And when creating programs and eBooks and different information products the biggest influence in your quality is how you design and develop your products.

Quality in a learning content product is measured on three levels.

The first is content. But your prospects — your audience — are taking your course precisely because they do not know the content. They are there to learn the content. So their judgment of the quality of that content material is different. It isn’t based mostly on how well you know your subject.

Instead your customers will choose your content primarily based on how well it meets their needs and expectations. Did you design the product to unravel a particular problem they are having? Did you design your product around their motivations? That is how they will choose your content.

The second thing they will decide you on is organization. Do you appear to understand the topic well sufficient to current it in order that they understand? Do you go off into odd regions? Do you make logical sense in your presentation?

Finally they will choose you based mostly on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be friendly and easy to speak to?

However it’s not that simple. You see the way you deliver quality content involves carefully figuring out and concentrating on your customer. And that very same goal buyer you defined within the product design and creation process will be used for all your contacts with your customers. Together with making your marketing goal your desired customer. So your brief term influence in the end also depends on the quality of your product design process.

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