Write About Everything

So you’ve got been busy building your business. You have concentrated on marketing. You have gotten out there and posted to Facebook and Twitter. You’ve posted your story on all your sales pages. You’ve created your blog. You’ve got even written articles and posted them all around the web. You’ve got hung round forums and posted ’till you have been told to stop. You’ve been building your model like gangbusters.

However have you ever forgotten something?

The biggest model success factor is not marketing. It’s delivering in your promises. It is delivering a quality product to your customers.

And for these of us creating learning content which means your biggest success factor is product creation. You see it’s in product design and creation that the majority of your quality goes to be built in — or left out.

In the brief term, individuals listen to your branding efforts. Your marketing is a key factor in developing their opinion of your quality. They listen to your promises — each said and implied — and then make a decision. Your marketing will persuade people that you do know what you’re doing. And that you will deliver a quality product.

However in the long run, they will decide you by how well you actually deliver on those promises. They decide you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And in the internet marketing business developing a long term relationship with your customers is a key to success. That’s why list building is so important.

And when creating programs and eBooks and other data products the biggest influence on your quality is how you design and develop your products.

Quality in a learning content material product is measured on three levels.

The primary is content. But your prospects — your target audience — are taking your course precisely because they don’t know the content. They’re there to be taught the content. So their judgment of the quality of that content is different. It is not based on how well you know your subject.

Instead your clients will decide your content material based mostly on how well it meets their wants and expectations. Did you design the product to solve a specific problem they are having? Did you design your product round their motivations? That’s how they will choose your content.

The second thing they will judge you on is organization. Do you seem to understand the topic well sufficient to current it so that they understand? Do you go off into odd areas? Do you make logical sense in your presentation?

Finally they will choose you based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you seem to be friendly and easy to speak to?

But it’s not that simple. You see the way you deliver quality content material entails closely identifying and focusing on your customer. And that very same goal customer you defined within the product design and creation process will be used for all of your contacts with your customers. Together with making your marketing goal your desired customer. So your quick time period influence ultimately also is determined by the quality of your product design process.

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