Write About Everything

So you’ve been busy building your business. You have concentrated on marketing. You’ve gotten on the market and posted to Facebook and Twitter. You have posted your story on all your sales pages. You’ve created your blog. You have even written articles and posted them everywhere in the web. You’ve got hung round boards and posted ’till you were told to stop. You have been building your model like gangbusters.

But have you forgotten something?

The biggest model success factor isn’t marketing. It’s delivering in your promises. It’s delivering a quality product to your customers.

And for these of us creating learning content which means your biggest success factor is product creation. You see it’s in product design and creation that the majority of your quality goes to be built in — or left out.

Within the brief time period, people listen to your branding efforts. Your marketing is a key factor in developing their opinion of your quality. They listen to your promises — each acknowledged and implied — after which make a decision. Your marketing will persuade folks that you do know what you’re doing. And that you just will deliver a quality product.

But in the long term, they will judge you by how well you truly deliver on these promises. They choose you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And in the internet marketing business growing a long term relationship with your customers is a key to success. That’s why list building is so important.

And when creating courses and eBooks and other info products the biggest affect on your quality is the way you design and develop your products.

Quality in a learning content product is measured on three levels.

The primary is content. However your prospects — your target audience — are taking your course precisely because they don’t know the content. They’re there to study the content. So their judgment of the quality of that content is different. It is not based mostly on how well you know your subject.

Instead your clients will decide your content based mostly on how well it meets their wants and expectations. Did you design the product to resolve a particular problem they’re having? Did you design your product around their motivations? That is how they will decide your content.

The second thing they will judge you on is organization. Do you seem to understand the topic well sufficient to present it in order that they understand? Do you go off into odd areas? Do you make logical sense in your presentation?

Finally they will choose you based mostly on delivery. Does it look professional? How is your spelling? How is your grammar? Do you seem to be friendly and simple to speak to?

However it’s not that simple. You see the way you deliver quality content involves carefully identifying and targeting your customer. And that same goal buyer you defined in the product design and creation process will be used for all your contacts with your customers. Together with making your marketing goal your desired customer. So your quick term affect ultimately additionally is dependent upon the quality of your product design process.

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