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We are very strong advocates of paid search marketing as it has so many benefits to advertisers representing just about every type of product or service.

The sponsored advertising system that Google has set as the gold standard is the main contributing factor to Google's multi-billion dollar revenue stream. Put it this way, if it didn't work advertisers would not be contributing to Google's enormous bank roll each year.

Wondering why you go for Search Engine Marketing? Be it small scale or large scale business, Search Engine Marketing(SEM) is one of the most cost effective solutions to reach to your target market. Unlike conventional media, SEM offers far more precise reach to the target group and ensures active participation.

What is Search Engine Marketing?

SEM is a form of Internet marketing involving buying traffic through paid search activities.1 This is distinctly different from search engine optimization (SEO), which is the process of earning traffic organically.Take a second and Google the word “car”. See all of the advertisements visible above the search results? Those are ads paid for by a business to generate traffic.

Search delivers an active, targeted message to your online properties.

Individuals who see your SEM advertisements are actively searching for the keywords you indicated.

For example, if you are an attorney practicing in Tucson, you would most likely advertise on the following keywords: Attorneys in Tucson, Lawyers, Tucson Law Firm, etc.. Over half the keyword searches are three words or longer, so be sure to utilize long-tailed keywords; check out our blog regarding long-tailed keywords here.

Now, if anyone searches any of the following words and you are paying enough per click, your advertisement will appear. If you use the Pay-Per-Click methodology, you only pay if a user clicks on the advertisement. Therefore, as a business, you're only paying for leads who find your content relevant and not wasting resources!

Search Engine Marketing has one of the lowest costs per customer acquisition.

SEM is a great marketing medium and very cost effective compared with other marketing mediums. As displayed by the graph, customer acquisition is just below $10 while direct mail is highly ineffective at around $70 per customer.

Granted the cost per customer can vary drastically based on the industry, but this gives a good overview of the effectiveness of search engine marketing compared to other direct marketing channels. For more information on customer acquisition, read our blog on The Cost to Reach 1000 People.

Search engine marketing companies can provide the search engine optimization services that will help you make the most out of your business's search results. Let them use their expertise to help you grow your online presence, backlinks indexer express and turn that into new customers and more business.

Search engine marketing is a very cost-effective way to grow your business and increase profits; it is also the most popular medium for locating information. If your business is not actively pursuing search engine marketing, you can be sure one of your competitor is.Contact our team and get a Free Quote!If you need recommendations or references on reputable companies please let us know.