Write About Everything

At a workshop recently I heard someone giving a talk which was really fascinating and I took away some valuable points from it. So it received me thinking about what makes an excellent presentation. Now, I’ve designed lots of PowerPoint shows in my time but I’ve delivered only a few of them. Like lots of people, the thought of standing up in entrance of a bunch makes me nervous. Nevertheless, others can arise for an hour and speak off the cuff about their subject, and make it attention-grabbing and memorable. How do they do it? OK, there are a few people who are natural public speakers, but for most of us, it takes numerous preparation to face up and speak clearly and concisely about our subject.

So from my experience of each creating and listening to displays, I’ve put together some ideas of what I think can make or break a presentation.

Do

Rehearse your speech and ideally get somebody to listen to you or document yourself.

Use humour and a personal story to open the presentation however be appropriate.

Know the message you are attempting to get across and stick to the key points.

Keep the colour scheme easy and make sure the text is readable towards the background.

Have the identical slide design throughout the entire presentation.

Put your company branding and emblem on the presentation to make it look professional and help build a relationship with your brand and the audience.

Keep animations and transitions to a minimum so they don’t confuse and distract the audience.

Use inventive ways of presenting your data eg, pictures, charts, and animations which will grab people’s attention.

Do not

Speak without any preparation or notes unless you’ve carried out it efficiently before.

Start the presentation without checking that everybody can hear you.

Don’t wander away the topic, and in the event you do, ensure the viewers knows why and quickly come back to it.

Use technical language, acronyms or jargon unless it is related to your audience.

Read from a script – it can sound stilted and prevents you from making eye contact with the audience.

Put everything you need to say on the PowerPoint slide after which just read it out.

Overload the slide with too much graphics or animation. They should be used to make the message clearer not confuse the audience.

Use completely different formatting and colour schemes on every slide.

Maybe you may have other tricks to add to the list? Nonetheless, it’s vital to keep in mind that a clearly delivered and well-designed presentation will promote you and your online business professionally and effectively to your audience.

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