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Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer fashion at one of the UK’s most renowned department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside beauty, homeware tech, and much more.

ASOS has 850+ brands in tall, petite and curve ranges. Popular with the masses, Oh Polly stocks two-piece sets and body-con dresses, while the cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. The fast-fashion giant BooHoo offers a selection of affordable womenswear clothes.

ASOS

ASOS was founded in 2000, with the trendy shopper in their twenties as its primary target market. The company was able to raise funds to start its business by selling cheap copies of celebrity clothes, such as those worn by Kate Moss and Ethernet Patch Cable Bulk Pack Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to concentrate on clothing as it would provide the highest returns.

The ASOS website has a variety of sizes and products including maternity clothing, plus-size clothing, accessories, shoes and stationary. The ASOS website also provides a variety of fashion guides, #AsSeenOnMe and other content that will inspire. Customers can also create private boards and add items to their wish lists.

ASOS’s mobile app offers an effortless shopping experience with saved items sync and a quick checkout. Its app displays stock information to prevent disappointment if an item is not in inventory. This is an excellent example of how retailers can use e-commerce to increase customer engagement and build loyalty.

George at ASDA

George, Asda’s fashion brand, was founded in 1989. It provides clothes for women, men, and children. The brand offers a range of clothing that is affordable and ethically made. Customers can buy clothing on the internet, in more than 500 Asda stores, and on the George website.

The collection is influenced by the ‘quiet luxe trend and includes pieces made of cotton, linen and silk blends. The line includes slouchy suiting, ribbed knit separates, and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt, and go up to 77 pounds for full suits.

As a fast-fashion store, ASDA George creates new store planograms and directives “generally every six weeks”. Visual Retailing’s retail planning software to modernize and ensure the future-proofing of its planning process. This allows it to send briefs and layouts for merchandising with unbeatable speed, Retro-Style Buffet Table simplicity, and efficiency. The company also utilizes StyleShoots all-in-one photography machines, which immediately remove clothing from their backgrounds. They can then be transferred into the Visual Retailing system for instant use in VM layouts. This helps to increase the merchandising efficiency and ensure that all of its stores have the same information.

Debenhams

Debenhams is one of the oldest department store chains, which offers a wide range of clothing and other items. It also features a great range of brands and offers regular sales and discounts. Additionally the company provides a variety of services to help customers find what they’re looking for.

The store was founded in London in 1778, initially as a drapers’ store. In the following years, it expanded into a major department store chain with a worldwide presence. It is a leading retailer of fashion, renowned for its exclusive designer brands and clothes. It also has a large online presence.

While some Debenhams stores have closed due to the COVID-19 pandemic, the company has continued to operate online. Boohoo Group purchased the company’s websites and brand for a sum of the sum of P55 million. The acquisition highlights the increasing power shift away from brick and mortar stores to more agile online counterparts. This trend is expected to continue as the number of shoppers decreases in physical stores.

Topshop

Topshop is an online fashion retailer. It sells clothes for women and men and accessories. It has a variety of lines that include Collections and Boutique. The company also provides stylist services that recommend clothes according to the person’s personality and style. This is an excellent feature for indecisive people or fashion newbies.

In the past, a visit to London’s Oxford Street was a teenage girl’s pilgrimage similar to visiting Lourdes, with the flagship store’s cavernous interior full of makeup, shoes and clothes to peruse as you navigated its labyrinth of mirrored escalators to the beat of pounding house music. However the fortunes of the company have taken a turn for the worse and it appears like the entire Arcadia group comprising Topshop, Dorothy Perkins and Boohoo is nearing the brink of collapse (Yahoo Finance 2012).

What was the thing that saved Topshop in the past was its unique selling point of being the closest high-street shopper could get to catwalk fashion However, this is what ultimately killed it. When Asos and Boohoo began offering the same bang-on-trend trends at a lower cost, customers stopped visiting the shops in masses.

Misguided

Missguided, a British-based fashion website, sells fashionable pieces inspired by the fashion of celebrities. Its website has a feminine theme with pink and white. It also showcases female models and clothes on its website. Customers can get free next-day shipping and a discount for students on the website.

The site is targeted towards 16-34 year-olds and has many products. The brand is a competitor of Boohoo the fashion retailer that sells trendy clothes for the same audience. The site features large headings and images of clothing. Boohoo allows customers to join their newsletter and get emails about new products.

The company was established by Nitin Passi who described the look of the brand as “Kardashianesque”. In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. The company was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo, an online retailer of fast fashions based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It has customers in more than 100 countries. Its own fashion label is designed and sourced mostly in the United Kingdom. The company also has other brands, including Pretty Little Thing and Miss Pap.

The business model of the brand is built on maximising profits through selling to young people who are in search of fashionable and modern clothing at low prices. This segment, which is comprised of people under 30 years old is a huge market segment globally.

Boohoo employees are able to enjoy a variety of benefits such as pension plans and vimeo bonus programs. Boohoo also focuses on employees’ health and wellness by offering gyms on site and free healthcare cash plans, as well as mental health services. The company is also known for its dedication to sizing diversity, with detailed clothing size charts that allow shoppers to find the perfect fit.

Amazon

Amazon UK is the largest online store in the world. It has a broad range of clothing, footwear and accessories. You can also buy food items, household goods and tools for DIY. The site offers a wide range of international brands and products.

Check out River Island for trendy pieces inspired by celebrities and catwalks, Mango for affordable but stylish Spanish clothes, and Lavish Alison for couture-inspired designs. These are perfect for dressing up or down. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the website’s fashions.

Department chain store John Lewis is another must-visit for fashion lovers, given that their selection spans all major categories including cosmetics and cutting edge electricals. They also have a broad assortment of household items, including unique tea caddies.