Write About Everything

Each time you create an information product you hope that it sells. After all, that is the whole point of making learning content products. Unless the product sells it won’t be read or listened to or watched. And if it is not read, listened to or watched it will by no means inform anybody else. Even in case you have other reasons for creating your digital products than money without sales you will never have an opportunity to see these reasons satisfied.

Without sales your efforts are wasted!

However how will you assure sales?

How are you going to create digital products that simply sell?

The answer is deceptively simple. Not less than at first glance. The programs and other learning materials you create should meet a set of very specific necessities:

1. They have to encourage your consumer to purchase them

2. They need to meet a consumer’s wants

3. They should be of high quality

4. They should be repeatable

At the least from a product creation level of view. After all, as long as you create the absolute best product for the aim — meaning sales — then the risks and difficulties associated with really selling is beyond your space of control.

Now this is not really a way of avoiding responsibility. After all, it is advisable to produce a product which is so well positioned that the only requirement for sales is to get it in front of a buyer so they discover it.

Somewhat as soon as you’ve finished that, marketing turns into a matter of arranging for the client to develop into aware of the digital product. And that’s where it all breaks down. Although the marketing is well done. Despite the fact that the sales web page is focused directly. Despite the fact that the traffic is perfectly focused. There may be and always will be a certain amount of likelihood involved. And likelihood is something you can plan to avoid. Something you may plan to reduce. Something you may plan to overcome. However it’s additionally something that nobody can take responsibility for. Because finally it’s a roll of the dice. Just part of the game.

So how do you make sure that the digital products you create meet those four criteria?

The reply is to use a system. Like anything else you need a process to create your learning content products. That process should be repeatable. That process should be improvable with the intention to improve product quality. That process must enable only a limited variation in product quality. And that is the definition of a system.

However having any system isn’t the entire of the answer.

Your system has to start with the client’s wants and motivations. And it should mirror those needs and zambezi01 motivations all through the creation process. Worrying about it up front isn’t enough. It is advisable concentrate on the shopper at each step!