Write About Everything

So you’ve got been busy building your business. You’ve got concentrated on marketing. You’ve got gotten out there and posted to Facebook and Twitter. You have posted your story on all your sales pages. You’ve created your blog. You’ve got even written articles and posted them everywhere in the web. You’ve hung round boards and posted ’till you have been told to stop. You have been building your brand like gangbusters.

But have you ever forgotten something?

The biggest model success factor is not marketing. It is delivering on your promises. It’s delivering a quality product to your customers.

And for those of us creating learning content which means your biggest success factor is product creation. You see it’s in product design and creation that almost all of your quality is going to be inbuilt — or left out.

In the quick time period, people listen to your branding efforts. Your marketing is a key factor in developing their opinion of your quality. They listen to your promises — both stated and implied — and then make a decision. Your marketing will persuade individuals that you just do know what you are doing. And that you just will deliver a quality product.

But in the long term, they will judge you by how well you actually deliver on these promises. They judge you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And in the internet marketing enterprise developing a long term relationship with your clients is a key to success. That’s why list building is so important.

And when creating courses and eBooks and other information products the biggest affect in your quality is the way you design and develop your products.

Quality in a learning content material product is measured on three levels.

The primary is content. However your customers — your target audience — are taking your course precisely because they do not know the content. They’re there to learn the content. So their judgment of the quality of that content material is different. It isn’t primarily based on how well you know your subject.

Instead your clients will decide your content material based on how well it meets their wants and expectations. Did you design the product to resolve a specific problem they’re having? Did you design your product around their motivations? That is how they will choose your content.

The second thing they will choose you on is organization. Do you appear to understand the topic well sufficient to current it so they understand? Do you go off into odd areas? Do you make logical sense in your presentation?

Finally they will decide you primarily based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you seem to be friendly and easy to speak to?

However it’s not that simple. You see the way you deliver quality content entails intently identifying and concentrating on your customer. And that same goal buyer you defined within the product design and creation process will be used for all of your contacts with your customers. Including making your marketing target your desired customer. So your short time period affect finally also is determined by the quality of your product design process.

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