Write About Everything

So you have been busy building your business. You have concentrated on marketing. You have gotten out there and posted to Facebook and Twitter. You’ve got posted your story on all your sales pages. You’ve created your blog. You’ve even written articles and posted them all around the web. You have hung round boards and posted ’till you were told to stop. You’ve got been building your model like gangbusters.

But have you forgotten something?

The biggest brand success factor isn’t marketing. It is delivering in your promises. It’s delivering a quality product to your customers.

And for those of us creating learning content which means your biggest success factor is product creation. You see it’s in product design and creation that most of your quality goes to be inbuilt — or left out.

Within the quick term, folks listen to your branding efforts. Your marketing is a key factor in growing their opinion of your quality. They listen to your promises — each said and implied — and then make a decision. Your marketing will persuade folks that you simply do know what you’re doing. And that you simply will deliver a quality product.

However in the long term, they will choose you by how well you truly deliver on these promises. They choose you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And in the internet marketing enterprise developing a long run relationship with your clients is a key to success. That is why list building is so important.

And when creating programs and eBooks and different information products the biggest influence in your quality is the way you design and develop your products.

Quality in a learning content product is measured on three levels.

The primary is content. However your clients — your target audience — are taking your course precisely because they don’t know the content. They’re there to study the content. So their judgment of the quality of that content material is different. It isn’t based mostly on how well you know your subject.

Instead your clients will decide your content material based mostly on how well it meets their needs and expectations. Did you design the product to resolve a selected problem they’re having? Did you design your product around their motivations? That is how they will decide your content.

The second thing they will choose you on is organization. Do you appear to understand the topic well enough to present it so they understand? Do you go off into odd regions? Do you make logical sense in your presentation?

Finally they will judge you based mostly on delivery. Does it look professional? How is your spelling? How is your grammar? Do you seem to be friendly and straightforward to speak to?

But it’s not that simple. You see the way you deliver quality content material entails carefully figuring out and focusing on your customer. And that same goal customer you defined within the product design and creation process will be used for all your contacts with your customers. Together with making your marketing goal your desired customer. So your brief term influence ultimately additionally depends upon the quality of your product design process.

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