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Married At First Sight ‘villain’ has unwittingly become the face of premature ejaculation pills. 

An image of the 32-year-old builder and his ex-wife during a MAFS commitment ceremony was used by online prescriptions service Pilot in a advert this week.

Boon looks surprised as Schofield appears slightly embarrassed, as text along the bottom reads: ‘When you last way longer than you thought was possible.’

The cheeky ad implies the couple was shocked by the results of the medication – although there is no evidence Boon has ever taken sexual enhancers.

Pilot is an online service where men can get scripts for medication related to their health needs in lieu of a face-to-face or telephone consultation with a doctor.

The most commonly prescribed medication for men aged 18 to 64 years old with premature ejaculation is dapoxetine, known by the brand name Priligy.

It requires a prescription in Australia, but men can access it via online platforms like Pilot or Instant Scripts without seeing a doctor by filling out a questionnaire.

The drug works by inhibiting the serotonin transporter, increasing serotonin’s action at the postsynaptic cleft, and as a consequence promoting ejaculatory delay.

The Reddit user who discovered Pilot’s meme jokingly wondered if Boon was aware of the ad, or had become a brand spokesman, asking: ‘Harrison’s new venture?’

It is understood Boon was not a willing participant in the advert.  

Daily Mail Australia revealed on Tuesday what Boon’s actual new career path is. 

He was known for manipulating his way out of tricky situations on Married At First Sight, and now he has decided to put that silver tongue to good use. 

The Sydney native will embark on a new career as a male-focused motivational speaker to inspire other single fathers who have been in toxic relationships. 

‘I really want to try and shed a light on what single dads go through, especially with a vindictive ex-partner.I want to have conversations with men about what the legal system is like,’ he told Daily Mail Australia.

‘I want to have uncomfortable conversations that men need to listen to these days, and that there aren’t many people out there willing to have.’