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Conducting regular SEO audits is important for staying ahead of Google algorithm updates and keeping pace with competitors. Small technical problems today can significantly impact rankings and traffic months down the line if not addressed promptly. Reports from Woorank include a marketing checklist, SEO, mobile, usability, technologies, social, local, and visitors.

Technical fixes

Another essential part of auditing your marketing plans is to track marketing assets. Using algorithms, Google determines which websites to crawl, how often they should be crawled, and how many pages to crawl from each website. After you add a new page or update an existing one, submit a recrawl request by sending an updated sitemap or individual URLs to Google Search Console. It also lessens the number of steps a user has to take when required to go back to the homepage, a separate section, or a higher-level page. SEO for expanding business outreach are generally used by those websites that have various sections and demand a logical structure.

Analyzing Organic Traffic

A seamless UX and robust accessibility ensure both user satisfaction and better SEO performance. Backlinks are digital endorsements from other websites and are an essential off-page SEO element. Your content should naturally incorporate relevant keywords while maintaining readability and providing genuine value to your audience. In an age where speed and mobile-friendliness are paramount, auditing your site’s performance in these areas is non-negotiable. A well-structured site with intuitive navigation is key for both user experience and SEO.

To avoid overwhelming your client, you should create 1 executive summary slide per channel to list the key findings. This is the most important part of the audit and relies on your ability to interpret results and provide insightful conclusions for each channel. For paid social, firstly ensure the Facebook Pixel, Facebook Open Graph Tags and Twitter Cards are all in place on the client’s website. You can check all of these at once in the SEO audit report from the previous section. There is some industry conjecture about how to assess the performance of display ads.

If users are bouncing but spending two minutes on your page, it means they’re likely reading the content but not taking further action like clicking to another page. Resources like Google’s PageSpeed Insights and HubSpot’s Website Grader will tell you your average load speed. They also offer recommendations and more information to help improve this metric. The three pillars of an effective SEO audit strategy are technical, on-page, and off-page SEO. With your site existing in the continually-evolving ecosystem of the internet, you will never reach the end of opportunities to fix, improve, or add to your SEO foundation. But not all opportunities are equal, and your audit focus/takeaways should reflect that.

• Furthermore, it enables websites to appear in Google’s featured snippet section at the top of SERP, thus increasing visibility and click-through rate.
• Additionally, actionable recommendations should be made based on best practices that align with your business objectives.
• By honing in on making your website mobile-friendly, you’re opening the door to the vast majority of internet users who browse the web via their smartphones.
• Ecommerce SEO is the process of optimizing a website to rank higher in search engine results, attract more traffic, and ultimately encourage purchases.

While it’s possible to perform a basic SEO Audit yourself, hiring an experienced SEO professional or using a reliable SEO tool can ensure a more thorough and accurate assessment. We’ll explain each step in this guide in easy-to-understand language, making it easy for you to understand and use these techniques for your online store. You don’t have to worry about complicated jargon or technicalities because we’ll give you simple explanations and tips you can use. An actionable insight would be to redesign the site’s menu to be more intuitive, which could be reflected in the strategy as a specific project with deadlines and assigned responsibilities.
It’s the best-case scenario because it means you can launch our SEO strategy right away instead of implementing audit recommendations, which would generate additional costs for the client. In a way, SEO experts are like doctors – all you wish them to say is “everything is fine”. With that in mind, we decided to guide you through the process of performing an SEO audit step by step.