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Nonetheless, a person-centric strategy has the potential to tell us what a typical person encounters over some period of time. For instance, we know that viewers in many countries use only 10 to 15 Tv channels a week even when a whole lot can be found or that the composition of media repertoires is expounded to the demographic traits of shoppers (e.g., van Rees & van Eijck, car rentals 2003; Yuan & Webster, 2006). However consumer-centric research are usually designed to describe typical customers or identify sorts of users. They rarely “scale-up” to the bigger problems with how the public allocates its consideration across media. Audience-centric Fragmentation

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The second solution revolves about the effort to find (or rediscover) a brand new finish for human society in the technical age. The aims of know-how, which had been clear enough a century and a half in the past, have gradually disappeared from view. Humanity appears to have forgotten the wherefore of all its travail, as though its targets had been translated into an abstraction or had change into implicit; or as though its ends rested in an unforeseeable future of undetermined date, as in the case of Communist society. Everything in the present day appears to occur as if ends disappear, on account of the magnitude of the very means at our disposal.