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Increasingly sophisticated technology

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“Everyone’s doing it a different way,” he added. “There is no standardized way. It’s easy to get into doing this, but it’s very hard to do very well.”

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But, Holgate said, bots and scalpers are getting worse, not better. When retailers roll out one countermeasure, the scalpers work to circumvent it, resulting in an endless game of cat and mouse. And, he said, consumers get squeezed in the middle.

Though stock-hunting tools sometimes rely on similar technology and principles as the scalpers, the stock-hunters CNN interviewed said they are nothing alike.

For one thing, they argue, stock-hunting services don’t make actual purchases like bots do — they just tell users about drops and leave consumers to make the purchases themselves (though some acknowledge that scalpers could be using their own tools against them).

For another, scalpers operate on a completely different scale. According to Morell, some scalper groups charge hundreds of dollars for access to their tools and communications, whereas StockDrops, HotStock and similar services are free and run on donations, optional subscriptions and affiliate link revenue.

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А new culture emerges

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