Write About Everything

Yes it is, but there’s more to it as it enables you to grow your business. Several SEO keyword research tools can help you find suitable keywords for your content. But if you have a tight budget, stick with the free version and keep sharing your article on all your social media accounts.

They are looking at the top few search results and if they don’t find what they’re looking for, they’ll adjust their search instead of scrolling through several pages of results. It’s not unusual for hobby bloggers to take a passive approach to audience growth. Still, if your blog is part of your business platform or you’re blogging a book, you have to take an active role in growing your audience. It’s a marathon and takes methodical and continued action to encourage a steady stream of visitors to your blog. I leave a comment on the source article so the author of the post knows I’ve included their content in my roundup.

Once you have plenty of valuable content on your blog, you can set up PPC campaigns to promote some of your best posts. You could send your best content in a newsletter to boost traffic and remind your customers to return to your blog. Instead of creating content from scratch each time, you can increase the longevity of your content by repackaging it and distributing it through multiple channels. By doing “expert roundups” in which you interview a group of experts and ask them one or two questions to be compiled inside one article, you can massively boost your blog traffic. One of the best examples of great interviews would be the approach that Tim Ferriss takes.

You may not need to directly mention your product or service but you can write the content in a way that it directs attention to your brand. It’s impossible to develop an authentic and tailored voice when you don’t know who’s receiving the message. Your goal should not be to appeal to everyone, but rather, to build specific customer personas so you can maximize the impact of your blogging message. Finding the right topic to write about takes lots of love, plenty of experimentation, and a good amount of time. Choosing a profitable blog topic is as much about you and what you can offer as it is about what your audience wants or needs. We all need practice and a space to grow our blogging skills, so don’t be hard on yourself.

You’re right the first 10k visitors are very hard but it’s all about consistency and building up an email list & the domain authority for evergreen traffic. This is another strategy that can be worth pursuing from the get-go. As I mentioned earlier, a guest post swap helps build mutually-beneficial relationships. For inspiration, here’s an example of an outreach email I’ve sent when trying to land a new guest blogging spot. Guest blogging is one of my favorite ways of getting in front of new audiences and boosting traffic to my own site.

You’ve taken the time and effort to painstakingly assemble your ideal customer profile. You done the detective work to find out what topics will likely be a content home run with your audience. We’ll also talk about writing more compelling, persuasive, engaging content once you’ve identified the topics you want to write about and share with your audience. The best content marketing serves your audience, solves problems, and builds relationships. If you provide lawn care services and you post a review of an amazing toilet plunger, you’ll probably get a lot of people watching that video that have absolutely no need for your services. So many podcasters don’t mention their products or services.

One of the issues that stops readers from delving deeper in your blog is that your content flow is all off. You might cut your content off on your main blog page, use broken links, or your content is so choppy and technical that readers just can’t get into it. The ecommerce blogs we examined are all from vastly different industries, targeting different audiences, each using different approaches that worked well for them.

You can use Twitter to share humorous content or stories for engaging the target audience and gaining more visibility online. Once you know what needs to be done, it’s important to do your homework and research the competition. Read more about https://wheon.com/reviews/how-to-attract-the-target-audience-to-the-blog/ here. Look at what they’re doing right and wrong, and find ways to differentiate yourself from them. This could be as simple as offering lower prices or a more personalized experience. It is a fantastic blogging tip and marketing tactic because when you create blogs for guest posting, you’re promoting your brand and blog to a massive audience.