Write About Everything

This is crucial ability of any CEO: to spark a will to achieve the inconceivable and a deep perception that the collective energy of the group leads to limitless creativity and innovation.

Why is that so crucial? When somebody believes, deep down, that what they’re making an attempt to do is achievable, they will proceed to go after it even after they meet with failure, roadblocks, naysayers. They will push on, pick themselves up, and get more artistic, more resourceful, more decided to make it happen. It’s the assumption that they can that drives them to produce the best work of their life.

So yes, “start with why,” run the projections and get everybody pointed in the identical direction, but just sharing the why and the projection graphs without deeply communicating the “we will!” won’t get individuals via the valleys of innovation. They’ll sit in those valleys, half-heartedly trying, thinking they gave it a very good shot. It was a big vision, a tall mountain to climb.

The CEO should be able to inspire their staff to believe of their own abilities. They can do what they haven’t finished yet. They’ll create something by no means created before. They will find a way to do what they did last 12 months twice as fast and at half the price.

The CEO is a coach. Removing limiting beliefs. Leading individuals to acknowledge their own power. Encouraging personal responsibility. Translating a sense of hope, that you may fall, fall and fall again and still make it. Because you can.

And the best way for the CEO to turn into a coach is to have one. I’m not talking a couple of coach who helps you talk higher, be more productive, grow to be a more likable leader. I’m talking about a coach who helps you get past your own BS and believe in something greater. Consider that what you don’t see nonetheless exists. That 1+1 doesn’t always equal 2. That there’s a magic when individuals come together with a shared energetic direction, and it works in our favor once we align the mission of our company the energy and belief of our people. This is when miracles can happen, 10x development when we projected 2x. And if you happen to can tap into the energy of I CAN, even just a little bit, you can inspire others to succeed in beyond what they thought they could ever achieve. Period.

he most profitable CEOs and senior leaders rely on something more than what they know. They’re willing and open to exploring something larger, and once they do, they begin to understand that in business, the collective energy of the company as a whole is their strongest asset. When you move to an entire new level of belief, the game shifts, and that’s when 1+1 = 10.

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