Write About Everything

So you’ve been busy building your business. You’ve got concentrated on marketing. You’ve gotten out there and posted to Facebook and Twitter. You’ve posted your story on all your sales pages. You’ve created your blog. You’ve even written articles and posted them everywhere in the web. You’ve hung around boards and posted ’till you were told to stop. You’ve got been building your model like gangbusters.

But have you forgotten something?

The biggest model success factor isn’t marketing. It’s delivering in your promises. It’s delivering a quality product to your customers.

And for those of us creating learning content material which means your biggest success factor is product creation. You see it’s in product design and creation that most of your quality is going to be inbuilt — or left out.

Within the brief time period, folks listen to your branding efforts. Your marketing is a key factor in creating their opinion of your quality. They listen to your promises — each stated and implied — after which make a decision. Your marketing will convince people that you just do know what you’re doing. And that you just will deliver a quality product.

However in the long run, they will decide you by how well you actually deliver on these promises. They choose you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing business growing a long term relationship with your clients is a key to success. That is why list building is so important.

And when creating courses and eBooks and different information products the biggest influence in your quality is the way you design and develop your products.

Quality in a learning content product is measured on three levels.

The primary is content. But your prospects — your audience — are taking your course exactly because they don’t know the content. They’re there to learn the content. So their judgment of the quality of that content is different. It isn’t based on how well you know your subject.

Instead your customers will choose your content material based mostly on how well it meets their wants and expectations. Did you design the product to unravel a specific problem they are having? Did you design your product around their motivations? That’s how they will decide your content.

The second thing they will choose you on is organization. Do you seem to understand the topic well sufficient to current it so that they understand? Do you go off into odd regions? Do you make logical sense in your presentation?

Finally they will choose you based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be friendly and simple to speak to?

However it’s not that simple. You see the way you deliver quality content involves intently identifying and concentrating on your customer. And that same target customer you defined within the product design and creation process will be used for all your contacts with your customers. Together with making your marketing target your desired customer. So your brief term influence ultimately additionally relies on the quality of your product design process.

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