Write About Everything

So you have been busy building your business. You have concentrated on marketing. You’ve got gotten on the market and posted to Facebook and Twitter. You have posted your story on all of your sales pages. You’ve created your blog. You’ve got even written articles and posted them all around the web. You’ve got hung round boards and posted ’till you have been told to stop. You’ve been building your model like gangbusters.

But have you forgotten something?

The biggest model success factor isn’t marketing. It’s delivering in your promises. It is delivering a quality product to your customers.

And for those of us creating learning content material which means your biggest success factor is product creation. You see it’s in product design and creation that almost all of your quality is going to be built in — or left out.

Within the quick term, people listen to your branding efforts. Your marketing is a key factor in growing their opinion of your quality. They listen to your promises — each said and implied — and then make a decision. Your marketing will convince individuals that you just do know what you’re doing. And that you will deliver a quality product.

However in the long term, they will choose you by how well you truly deliver on those promises. They judge you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And in the internet marketing business creating a long run relationship with your prospects is a key to success. That’s why list building is so important.

And when creating courses and eBooks and different information products the biggest affect on your quality is how you design and develop your products.

Quality in a learning content product is measured on three levels.

The first is content. But your customers — your target audience — are taking your course precisely because they don’t know the content. They are there to learn the content. So their judgment of the quality of that content is different. It isn’t based on how well you know your subject.

Instead your customers will decide your content primarily based on how well it meets their wants and expectations. Did you design the product to unravel a particular problem they’re having? Did you design your product round their motivations? That is how they will decide your content.

The second thing they will decide you on is organization. Do you appear to understand the topic well sufficient to present it so they understand? Do you go off into odd areas? Do you make logical sense in your presentation?

Finally they will decide you based mostly on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be friendly and simple to speak to?

But it’s not that simple. You see the way you deliver quality content involves closely figuring out and concentrating on your customer. And that same target customer you defined in the product design and creation process will be used for all your contacts with your customers. Including making your marketing target your desired customer. So your short term affect in the end also relies on the quality of your product design process.

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