Write About Everything

So you’ve been busy building your business. You’ve got concentrated on marketing. You’ve got gotten out there and posted to Facebook and Twitter. You’ve posted your story on all of your sales pages. You’ve created your blog. You’ve got even written articles and posted them all over the web. You’ve got hung around boards and posted ’till you were told to stop. You’ve got been building your brand like gangbusters.

But have you forgotten something?

The biggest model success factor is not marketing. It is delivering in your promises. It is delivering a quality product to your customers.

And for those of us creating learning content material which means your biggest success factor is product creation. You see it’s in product design and creation that most of your quality goes to be inbuilt — or left out.

Within the short time period, folks listen to your branding efforts. Your marketing is a key factor in growing their opinion of your quality. They listen to your promises — both stated and implied — after which make a decision. Your marketing will persuade people that you simply do know what you’re doing. And that you simply will deliver a quality product.

However in the long term, they will judge you by how well you actually deliver on these promises. They choose you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And in the internet marketing business growing a long run relationship with your clients is a key to success. That’s why list building is so important.

And when creating courses and eBooks and different information products the biggest affect in your quality is how you design and develop your products.

Quality in a learning content material product is measured on three levels.

The primary is content. But your prospects — your target market — are taking your course precisely because they don’t know the content. They are there to be taught the content. So their judgment of the quality of that content material is different. It is not based mostly on how well you know your subject.

Instead your clients will decide your content material based mostly on how well it meets their wants and expectations. Did you design the product to solve a particular problem they are having? Did you design your product round their motivations? That’s how they will decide your content.

The second thing they will judge you on is organization. Do you seem to understand the topic well enough to current it so that they understand? Do you go off into odd regions? Do you make logical sense in your presentation?

Finally they will decide you primarily based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be pleasant and straightforward to speak to?

But it’s not that simple. You see the way you deliver quality content involves intently identifying and concentrating on your customer. And that same goal customer you defined in the product design and creation process will be used for all of your contacts with your customers. Together with making your marketing goal your desired customer. So your brief term affect ultimately additionally depends upon the quality of your product design process.

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