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Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothes to pyjamas at one the leading department stores in the United Kingdom. Expect to find brands such as Reformation, Rixo and Ganni alongside beauty, homeware technology and more.

ASOS offers more than 800 brands in petite, tall, and curve styles. Influencer favourite Oh Polly stocks two-piece sets and body-con dresses while the cult favorite Nasty Gal is a vintage-inspired store that focuses on styles. Fast-fashion behemoth BooHoo offers a range of affordable womenswear.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was created with fashion-conscious shoppers in their twenties in mind. The company initially raised startup funds by selling inexpensive copies of fashions worn by celebrities such as Sienna Miller and Kate Moss. After a year, Nick Robertson and Susanne Clare decided to focus solely on clothing as it would yield the best returns.

The ASOS website offers a wide range of sizes and types, including maternity clothes and accessories, plus-size clothing such as shoes and stationary. The ASOS website also has numerous trends guides, #AsSeenOnMe, and other content that will inspire. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app offers a seamless shopping environment that includes the synchronization of your saved items and quick checkout. The app also displays the status of stock, which helps keep customers from disappointment when items are not in availability. This is a great example of how retailers can use e-commerce to increase customer engagement and build loyalty.

George at ASDA

Established in 1989, George is the Asda’s grocery fashion label that sells clothing for men, women and children. George offers a wide selection of affordable and ethically sourced clothing. Customers can purchase clothing on the internet, in more than 500 Asda shops, and on the George Website.

The new collection taps into the quiet luxury’ style, with pieces made of cotton, silk and linen blends. The collection features slouchy suits, Vimeo.Com ribbed knit separates, and printed co-ords. Prices start at 12 pounds (for an 100 percent Supima Cotton T-shirt) and increase to 77 pounds (for complete suits).

As a fast-fashion store, ASDA George creates new store planograms and directives “generally every six weeks”. Visual Retailing’s software for planning retail is employed by the company to improve its planning process and ensure it is future-proof. This enables it to provide briefs and visual merchandising layouts with unparalleled speed, simplicity, and efficiency. StyleShoots is a multi-purpose photography machine, takes garments off the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This helps increase merchandising conformity and ensures that all stores receive the same information.

Debenhams

Debenhams is one of the most storied department store chains that offers a wide range of clothing and other items. It also offers a wide selection of brands and has regular sales and discounts. In addition, the company offers a variety of options to help customers find what they’re looking for.

The first store opened in London in 1778, as a drapers’ store. Over the years, it has grown into a huge department store chain with a worldwide presence. It is a leading retailer of fashion and is known for its exclusive designer brands and clothes. It also has a large online presence.

While a few Debenhams stores have closed during the COVID-19 pandemic, the company has continued to operate online. Boohoo Group purchased the company’s brand and websites for PS55million. The purchase highlights the growing power shift away from brick-and mortar retailers to their more agile online counterparts. This trend is likely to continue as physical store sales are expected to decrease.

Topshop

Topshop is an online retailer of fashion. It sells clothing for both genders and accessories. It has different lines including Collections, Boutique, and Style. The company also offers stylist services that suggest clothes based on the user’s personality and preferences. This is a great option for people who are unsure or newbies.

In the past, a trip to Oxford Street in London Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes, with the flagship store’s awe-inspiring interior stuffed with makeup, shoes and clothes to discover as you walked its labyrinth of mirrored escalators to the beat of pounding house music. However the fortunes of the company have taken a turn towards the downwards and it appears like the whole Arcadia group comprising Topshop, Dorothy Perkins and Boohoo – could be on the verge of collapse (Yahoo Finance 2012).

The unique selling point of Topshop was that it was the closest high-street shopper could get to catwalk style. However, this is what killed it. When Asos and Boohoo began offering the same trendy trends at lower prices, consumers have stopped coming to the shops in droves.

Missguided

Missguided, a UK-based fashion website, sells trendy pieces inspired by celebrity style. The website is feminine, with a an all-white and pink theme. It also features different female models and clothing items on its webpage. The website offers free next-day delivery and students can avail a discount for customers.

The site is geared toward those aged 16-34 and offers an extensive selection of products. The brand is a competitor of Boohoo – a fashion retailer who also sells trendy clothes to the same audience. The website features bold headings with pictures of clothing. Boohoo allows customers to sign up to their newsletter and receive updates about new products.

Nitin Pasi founded Missguided in 2000. He described the aesthetic as “Kardashianesque”. In 2022, Missguided was placed in administration, and owed millions to its suppliers. The company was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and Farberware Cutting Board 8X10 House of Fraser.

BooHoo

Boohoo is an online retailer of high-end fashion based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own line of fashion clothes is designed and made mostly from the United Kingdom. The company also carries other brands, including Pretty Little Thing and Miss Pap.

The brand’s business model is based on a concept that maximizes profits by catering to a young demographic who seeks out the latest and trendy clothes at a reasonable price. This group, comprised of people under 30 years old is a significant market segment in the world.

Boohoo employees have access to a range of benefits, including pension plans and bonus plans. The company focuses on employee health through gyms on-site as well as free healthcare cash plans and mental assistance. The company is renowned for its dedication to ensuring that sizes are inclusive. It offers detailed size charts for clothing sizes to assist shoppers in finding the right size.

Amazon

As the world’s largest online retailer Amazon’s UK branch has a huge assortment of shoes, clothing and other accessories. You can also purchase items for your home, groceries and DIY tools. The site also features a variety of international brands and products.

Other e-commerce shops worth checking out are River Island for fashion-led pieces inspired by the catwalk and celebrity style, Mango for affordable yet fashionable Spanish clothes that look much more expensive than they are, and Lavish Alice, which is a top choice for fashion-forward designs which are perfect for dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are avid fans of the website’s fashions.

John Lewis, a department chain of stores, is a must visit for fashion lovers. Their selection includes modern electronics and cosmetics. They also offer a broad range of household items, such as unique tea caddies.