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Consider extra services like hanging signage on your booth. Same goes for your labor arrangements for setting things up or tearing the booth down. Same goes for material handling to transport your products/equipment from shipping warehouse. And also do need support for loading dock to the booth.

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Invite individuals the show. Add the show’s logo to your customer communications for the months running up to the show. Post free seat tickets. Update your website. Offer a free offer for individuals your out last. Do everything you can to maximise the connected with visitors you get. Don’t be afraid of your competitors; make use of the show to differentiate yourself from them. It is not only the responsibility of the organisers generate the show a success but even the exhibitors their families.