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Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas at one of the leading department stores in the United Kingdom. Find brands like Reformation, Rixo, and Ganni as well as beauty tech, homewares, and more.

ASOS offers over 850 brands in petite, tall, and curve ranges. Influencer favourite Oh Polly offers two-piece sets and body-con dresses, while the cult favorite Nasty Gal focuses on vintage-inspired styles. BooHoo, the fast-fashion giant offers affordable womenswear.

ASOS

ASOS was established in 2000 with trendy shopper in their twenties as its primary target market. The company initially sought to raise startup funds by selling cheap replicas of clothes worn by celebrities like Sienna Miller and Kate Moss. But a year later, founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing since this would generate the highest returns.

The ASOS website has a wide selection of sizes and products, including maternity and plus size clothing accessories, shoes and stationary. The ASOS website also offers a variety of fashion guides, #AsSeenOnMe and other content that will help inspire. Customers can also add items to their wish list and create private boards to keep track of their favorites.

The ASOS mobile app offers seamless shopping with the synchronization of items saved and quick checkout. Its app also displays inventory information, which can help prevent disappointment when items are out of availability. This is a great example of how retailers can leverage online shopping to increase customer engagement and increase loyalty.

George at ASDA

George, Asda’s fashion label was established in 1989. It has clothes for women, men and children. George offers a variety of clothing that is priced affordably and ethically made. Customers can purchase clothing online, at more than 500 Asda stores, and on the George website.

The collection is inspired by the ‘quiet luxe’ trend and features pieces made from cotton, linen, and silk blends. The collection features slouchy suits, ribbed knit separates, and printed co-ords. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt and go up to 77 pounds for the full suits.

As a fast-fashion store, ASDA George creates new store planograms and directives “generally every six weeks”. The company uses Visual Retailing’s retail planning software to modernize and enhance its planning process. This allows it to send briefs and visual merchandising layouts with unparalleled speed and efficiency. StyleShoots is a multi-purpose photo machine, removes garments from the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This helps increase merchandising conformity and ensures that all stores get the identical information.

Debenhams

Debenhams is one of the most storied UK department store chains offers a variety of clothing and other products. It has a broad selection of brands, and also regular sales and discounts. Additionally, the company offers various services to help customers locate what they’re looking for.

The store was established in 1778 as a draper’s shop in London. Through the years, it has evolved into a huge department store chain with an international presence. It is a leading retailer of fashion and is known for its exclusive designer brands and clothes. It has a significant online presence.

While some Debenhams stores have closed due to the COVID-19 epidemic, it continues to operate online. Boohoo Group purchased the company’s website and Almond Honey Scrub brand for PS55million. The deal highlights the increasing power shift from retailers weighed down by brick-and-mortar investments to their more nimble online counterparts. This trend is likely to continue as physical store sales are expected to decrease.

Topshop

Topshop is a retailer of fashion that sells women’s and men’s clothes, as well as accessories. It offers different lines including Boutique, Collections, and Style. The company also provides a styling service that will suggest clothes in accordance with the user’s personal style and preferences. This is a great option for fashion-conscious or people who are unsure.

The company’s fortunes have taken a turn for the worse and it now appears like the entire Arcadia group – including Topshop, Dorothy Perkins, and Boohoo – may be in danger of crashing (Yahoo Finance 2012). The business’s fortunes changed to the negative and it appears that the entire Arcadia Group – including Topshop, Dorothy Perkins, and Boohoo — could be headed towards collapse (Yahoo Finance, 2012).

What has saved Topshop in the past was its unique selling point as the closest high street shopper got to catwalk fashion however, this was the thing that ultimately ended it. When Asos and Boohoo began offering the same fashions at a lower price, shoppers quit visiting the shops in droves.

Missguided

Missguided is a UK fashion site that sells fashionable pieces inspired by celebrity style. Its website is feminine and has a an all-white and pink theme. It also features different female models and clothing items on its webpage. The website offers free next-day delivery and a student discount for customers.

The site has a broad range of products and is targeted towards 16-34 year olds. The brand is a part of Boohoo the clothing retailer that also sells on-trend clothes for the same demographic. The site has bold headings that include images of clothing. Boohoo allows users to subscribe to their newsletter and receive email updates regarding new products.

Nitin Pasi founded Missguided in 2000. He described the style as “Kardashianesque”. In 2022 Missguided went into administration, owing millions to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It serves customers in more than 100 countries. Its own brand of fashionable clothing is created and manufactured mostly in the United Kingdom. The company also carries other brands, including Pretty Little Thing and Miss Pap.

The business model of the brand is based on a concept that maximizes profits by selling to a younger demographic who are in search of trendy and new clothes at a reasonable price. This market segment, comprised of those who are less than 30 years old, is a huge market segment worldwide.

Boohoo employees have access to a range of benefits, including pension plans and bonus programs. The company also prioritizes employee health with gyms in the workplace as well as free healthcare cash plans, as well as mental health support. The company is well-known for its commitment to ensuring that sizes are inclusive. It provides detailed size charts for minka aire low profile fan clothing to aid shoppers in finding the perfect size.

Amazon

As the world’s largest online store Amazon’s UK branch offers a wide selection of clothing, shoes and other accessories. You can also purchase food items, household products and DIY tools. The site also offers an extensive selection of international brands and products.

Other e-commerce shops worth checking out include river island for trendy pieces inspired by the catwalk and the fashion of celebrities, Mango for affordable yet stylish Spanish clothes that look a lot more expensive than they actually are, and Lavish Alice, which is a go to for designer inspired styles that are great for both dressed up or dressed down days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

John Lewis, a department chain of stores, is a must-see for fashion-conscious shoppers. Their range includes modern electronics and cosmetics. They also have a broad Treasure Chest Toy Assortment of household items, including unique tea caddies.