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The function of the media adviser is to manage the best way the general public sees the candidate’s picture. They guantee that the candidate does not do anything to damage that picture in interviews, at news conferences or throughout stay speeches. Richard Nixon started the primary White Home Office of Communications in 1968, and pioneered the media savvy marketing campaign technique. Nixon was cautious to restrict unscripted press conferences or one-on-one interviews, and instead most popular ready speeches that let him stay in management, with out interference from reporters [source: Foote]. In Ronald Reagan’s two election campaigns, his advisers fastidiously managed his image by staging photo alternatives that instructed the story they wished. For example, having Reagan photographed sitting on a tractor made him appear like an approachable pal to the working class [source: Foote]. As we speak, most presidential campaigns take this micromanaging method to media relations.

The news cycle is jam-packed with polls. Flip on the nightly broadcasts or browse online news articles and you will be bombarded by the latest “statistics” about the share of People who consider in God; the breakdown of canine-lovers versus cat-lovers; and how many people between the ages of sixty five and eighty five personal a Nintendo Change. When it is an election year, poll numbers are headlines in themselves: “Clinton Leads Trump Among School-Educated Voters;” “Republicans More More likely to Vote Than Democrats;” and even the occasional “Dewey Defeats Truman!”

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