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Google conveniently shares the numbers with us on Google Search Console (GSC):

As usual, you have to take the numbers you see as approximations or relative numbers because Google withholds a significant percentage of search queries from us for privacy reasons.

Local results often make people disclose their whereabouts or other sensible data. Likewise, health and finance information may be too risky to share, so Google hides related keywords.

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Measuring the impact of SEO: Las reformas integrales A look at metrics and KPIs

If CTR is not a confirmed ranking factor, is it still a useful KPI for tracking our SEO efforts? Or is it a vanity metric for showing off?

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