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What do social media have to relate to SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is rapidly growing channel for marketing that most businesses have only recently begun using in the last few years, but it’s very important to leverage in particular if you’re putting funds into search engine optimization. Creating and managing social media accounts is essential to aid in SEO efforts, although their benefits aren’t immediately obvious. Of the many reasons to consider social media as a part of your overall strategy to be online, here are 5 advantages of it to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing, and other search engines use online conversation as part of their ranking algorithms. Whenever people tweet, like or comment on the content they like, this is called a social engagement. The more social interactions a piece of content receives, the more social signals you send to your website. Search engines measure these social signals and then use them as an indicator of quality when ranking the content. This is a method for search engines to know what content people consider to be most valuable and what their algorithms consider top-quality. If the content you’re looking at receives lots of social interaction the content can be indexable.

2.) Link Building

It’s long gone of soliciting websites to add links to yours. Since the introduction of Google’s Panda and Penguin algorithm SEOs have to perform link building in using the old-fashioned method by creating high-quality content that is link-worthy. But how do you reach sites that would be willing to link to your site if asking them directly is considered an “unnatural” link building practice? Social media is the answer. Social media lets you expose your content to appropriate audiences that are willing to share it with others, in the event that it’s worth linking to. They will also promote your content to their network, further increasing the influence of your content.

3.) Content Amplification

It doesn’t matter how high-quality the content you publish, it’s not going to be popular unless you amplify it. Sure, email marketing can be a great way to amplify the content, but it’ll only reach the people in your database of marketing. It is possible to reach new audiences through social media. After you have shared your content, the people who follow you will also share it with their following in the event that they find it helpful. These people will then also share it with their friends which will increase the reach of your content. You will also gain relevant traffic, inbound linking social signals, inbound linking, and brand awareness and can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals

Brand recognition and brand identity can tell search engines many things about the quality of your site and how much it should be trusted in its ranking algorithms. Alongside boosting your content social media also aids in increase brand recognition. Google refers to this as co-citation. Co-citations can be created via social media in order to increase Google’s credibility and aid in the search engine’s branded searches.

5) Social Indexing

Search engines have been indexing social media profiles for a few years now which means that they appear in the search results pages. This allows your business to be displayed in search results for brand-related queries, which aren’t exclusive to your site. However, it’s even more than that. Individual tweets on Twitter were initially indexed and أفضل مواقع خدمات سوشيال ميديا included in search results as well which gave another means for your website to be ranked in the search results. It was temporary, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.