Write About Everything

What exactly does social media have to do with SEO? MWI gets this information a lot from both current and potential clients. While social media has been an increasing channel for marketing over the last few years, many firms haven’t yet begun to make use of it. This is especially true for companies that are investing in SEO. Creating and managing social media accounts is important for supporting SEO initiatives, but the benefits may not be immediately evident. Below are five reasons why social media is important for SEO.

1.) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. Social engagements occur the time when people share, like, comment or share a tweet about an article. The more social engagements a piece of content is able to get, the more social signals you send to your website. Search engines measure the social signals they receive, and use them as an indicator of quality when ranking content. It’s a way of evaluating the content that people consider useful over what their automated algorithm decides is of high quality. A piece of content can be instantly indexed whenever it’s attracting a significant amount of social interaction.

2) Link Building

It’s long gone of asking for websites to add links to your site. Since the introduction of Google’s Panda and Penguin algorithms SEOs are now forced to build links by hand – create high quality content which is relevant to linking. How do you get in touch with websites that are willing to link to your website if asking them directly is considered an “unnatural” practice for building links? Social media is your solution. Social media allows you to present your content in front of the right people, who could be influenced to link to it when it’s worthy of linking to. They will also share your content with their friends which increases the power of your content.

3.) Content Amplification

It doesn’t matter how high-quality the content you publish, it’s unlikely to gain traction until you amplify it. Email marketing can be an excellent method of amplifying the content you create, but it won’t reach those in your list of marketing contacts. Social media allows you to connect with new audiences through your content. If you share your content with your followers, they’ll share it with their own followings If they are satisfied with the content. These people will then promote your content to their followers, increasing your reach. In return, you earn many relevant visitors including inbound links, social signals and 25882 brand awareness These are all used by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it should be in their ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. This is what Google refers to as co-citation. Co-citations can be created through social media , which can help improve Google’s trust and assist with branded searches.

5) Social Indexing

Search engines have been indexing the social media pages for a number of years now, which means they now show up in the search results pages. This lets your company’s brand appear in search results for brand-related queries, which aren’t exclusive to your site. It’s more than that. Individual tweets from Twitter were initially indexed and included in search results as well providing another method to get your content noticed in search. However, it was only temporary it ended and Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.