Write About Everything

What exactly does social media have to do with SEO? At MWI, we get this a lot from current and prospective clients. While social media has been an increasing channel for marketing in recent years, the majority of companies have not yet started to benefit from the potential of it. This is especially important if you are investing in SEO. While the benefits of using social media may not seem immediately apparent, they are vital for SEO aid. Here are five reasons social media is important for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for some time. Social engagements occur when users like, share or share a tweet about an article. The more the number of social interactions that a piece content has, the more social signals you send to your website. Search engines evaluate these social signals, and use it as a quality factor when ranking content. It’s a method of determining what content is popular with users over what their algorithm determines to be top-quality. A piece of content can be immediately indexed when it’s getting a lot of social interactions.

2.) Link Building

It’s long gone from the time that you could go out and ask for hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithm SEOs are now forced to create links in the traditional way to create quality content that is worthy of linking. How do you reach out to websites that are willing to link to your site, if the request is thought to be “unnatural”? Social media is your answer. Social media can help you place your content in front of the right people, who could be convinced to link to it when it’s worthy of linking to. These users will then spread your content among others, increasing your influence.

3) Content amplification

You can create all the top-quality content you like, but it won’t gain any traction without amplifying it. Email marketing is a great way of amplifying content , but it can only reach people in your list of marketing contacts. Social media enables you to reach new audiences with your content. After you have shared your content, the people who follow you will spread it to their networks if they find it useful. Then those people will be able to share it with their followers to increase your reach. You’ll also get relevant traffic, inbound linking, social signals, and brand awareness All of which can be used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Sensibilization and Brand

Search engines can use brand image and recognition to judge the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. In addition to boosting your content social media also aids in increase brand recognition. This is what Google calls co-citation. Building these co-citations through social media can help increase Google’s trust in your company website as well as helping with branded search queries.

5.) Social Indexing

Since search engines index social media accounts and display them as search results. This allows your business to be displayed in search results for your branded searches on more than just your own website. It’s even more effective. Individual tweets on Twitter were initially indexed and included in search results too providing another method to get your content noticed in search. That was only temporary for a couple of months, until Google decided to discontinue it , up to now. Google will once again show tweets in search results, Buydacha.ru/user/ToddSchaw7560/ so it’s important to leverage it for getting your content ranked.