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What the heck does social media have to in relation to SEO? MWI receives this kind of information frequently from prospective and current clients. Social media is rapidly expanding channel of marketing that many businesses have only recently begun using in the last few years. However, it’s very important to leverage in particular if you’re putting efforts in SEO. While the advantages of social media may not seem immediately obvious, they are crucial for SEO support. Here are five reasons social media is important for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for some years now. A social engagement happens when people like, comment or share a tweet about content. The more social engagements a piece of content receives, the more social signals you send to your site. Search engines evaluate these social signals and use them as an index of quality when ranking the content. This is a way for search engines to determine what people find most useful and also what they consider to be good quality. If something is receiving lots of social shares the content can be indexable.

2.) Link Building

The days of going out and asking for websites to link to your site. With the emergence of Google’s Panda and Penguin algorithms, SEOs are forced to perform link building in using the old-fashioned method to create quality content that is link-worthy. How do you reach websites that are willing to link to your website, even if asking them directly would be considered “unnatural”? Social media is the way to go. Social media can help you present your content in front of relevant audiences that may be in a position to influence them to link to your content when it’s worthy of linking to. These people will promote your content to others and boost your authority.

3.) Content Amplification

You could create any top-quality content you like, but it won’t gain significant traction without the aid of amplification. Sure, زيادة عدد ساعات يوتيوب (read review) email marketing is an excellent way to increase the reach of your content, but it’ll only reach people within your database of marketing. You can also reach new audiences through social media. If you share your content, those who follow you will connect with their friends when they are satisfied with the content. This will cause them to spread the word to their networks, further increasing your reach. In addition, you’ll gain relevant traffic and inbound links, social signals, and brand recognition and can be utilized by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines may use your brand’s image and recognition to judge the credibility of your website and how trustworthy it should be for their ranking algorithms. Alongside boosting your content, social media also helps build brand awareness. Google calls this co-citation. These co-citations are built via social media in order to increase Google’s trust and help with brand-name searches.

5) Social Indexing

Search engines have been indexing social media profiles for a few years now and this means that they show up in search result pages. This allows your business to show up in search results for branded queries that are not limited to your company website. It gets even more effective. Individual tweets from Twitter were previously indexed and appeared in search results as well – enabling another way to ensure your content’s ranking in search. The service was temporary for a couple of months until Google took the decision to end the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.