Write About Everything

So you have been busy building your business. You have concentrated on marketing. You’ve gotten out there and posted to Facebook and Twitter. You have posted your story on all your sales pages. You’ve created your blog. You’ve got even written articles and posted them all around the web. You’ve got hung around boards and posted ’till you have been told to stop. You’ve got been building your brand like gangbusters.

But have you forgotten something?

The biggest brand success factor isn’t marketing. It is delivering on your promises. It’s delivering a quality product to your customers.

And for those of us creating learning content material which means your biggest success factor is product creation. You see it’s in product design and creation that most of your quality goes to be built in — or left out.

Within the quick time period, people listen to your branding efforts. Your marketing is a key factor in developing their opinion of your quality. They listen to your promises — both stated and implied — after which make a decision. Your marketing will convince folks that you just do know what you are doing. And that you will deliver a quality product.

However in the long run, they will judge you by how well you truly deliver on these promises. They judge you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing enterprise developing a long term relationship with your prospects is a key to success. That’s why list building is so important.

And when creating courses and eBooks and different data products the biggest influence in your quality is how you design and develop your products.

Quality in a learning content product is measured on three levels.

The first is content. But your clients — your target audience — are taking your course precisely because they don’t know the content. They are there to be taught the content. So their judgment of the quality of that content is different. It is not primarily based on how well you know your subject.

Instead your customers will choose your content material based mostly on how well it meets their needs and expectations. Did you design the product to solve a particular problem they are having? Did you design your product round their motivations? That is how they will choose your content.

The second thing they will judge you on is organization. Do you seem to understand the topic well sufficient to present it in order that they understand? Do you go off into odd areas? Do you make logical sense in your presentation?

Finally they will decide you based mostly on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be friendly and straightforward to speak to?

But it’s not that simple. You see the way you deliver quality content includes intently figuring out and concentrating on your customer. And that same target customer you defined in the product design and creation process will be used for all of your contacts with your customers. Together with making your marketing target your desired customer. So your quick time period affect finally also depends on the quality of your product design process.

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