Write About Everything

At a workshop lately I heard somebody giving a talk which was really fascinating and I took away some valuable points from it. So it bought me thinking about what makes a very good presentation. Now, I’ve designed a number of PowerPoint shows in my time but I’ve delivered only a few of them. Like a lot of people, the thought of standing up in front of a group makes me nervous. However, others can stand up for an hour and speak off the cuff about their topic, and make it interesting and memorable. How do they do it? OK, there are just a few people who are natural public speakers, but for most of us, it takes a lot of preparation to stand up and speak clearly and concisely about our subject.

So from my expertise of both creating and listening to displays, I’ve put collectively some tips of what I think can make or break a presentation.

Do

Rehearse your speech and ideally get somebody to listen to you or record yourself.

Use humour and a personal story to open the presentation however be appropriate.

Know the message you are attempting to get across and stick to the key points.

Keep the color scheme easy and ensure the text is readable against the background.

Have the identical slide design all through the whole presentation.

Put your company branding and logo on the presentation to make it look professional and assist build a relationship with your brand and the audience.

Keep animations and transitions to a minimal so they do not confuse and distract the audience.

Use creative ways of presenting your information eg, pictures, charts, and animations which will grab individuals’s attention.

Don’t

Speak without any preparation or notes unless you’ve completed it successfully before.

Start the presentation without checking that everybody can hear you.

Don’t get lost the topic, and in the event you do, ensure the audience knows why and quickly come back to it.

Use technical language, acronyms or jargon unless it is relevant to your audience.

Read from a script – it can sound stilted and prevents you from making eye contact with the audience.

Put everything you wish to say on the PowerPoint slide and then just read it out.

Overload the slide with an excessive amount of graphics or animation. They should be used to make the message clearer not confuse the audience.

Use completely different formatting and colour schemes on each slide.

Perhaps you’ve got different tricks to add to the list? Nevertheless, it’s important to keep in mind that a clearly delivered and well-designed presentation will promote you and your small business professionally and successfully to your audience.

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