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Advertising can help you reach a ton of users on the platform. Like Instagram, Facebook, and YouTube, your brand can use influencers to expand its reach. Influencers on TikTok have different numbers of followers, so the extent of influence varies.

There are a few key indicators of success that you can look out for. People are more likely to purchase a product when it’s recommended to them by someone they know. Advertisers have known for a long time that word of mouth is the best way to market a product, and this is just a modern way to take advantage of that. Once you log in, TikTok will take you straight to the campaign creation. If you’d like to poke around before getting started, you can easily navigate back via the “Campaign” tab. Truly, this platform is very simple , so you cannot get lost.

These effects can be used in standalone campaigns or integrated into your Branded Hashtag Challenge for an even richer ad experience. They’ve posted only 4 videos so far but already have over 1 million followers. The fast-food brand launched a new Stuffed Crazy Bread in 2020 and promoted it on TikTok by teaming up with a handful of well-known creators. The brand turns the influencers’ videos about the product into TopView and In-Feed ads, targeting a broad range of audiences.

Read more about buy Tik Likes here. Perhaps the biggest differentiator for TikTok ads is the ability to match music tracks with ads natively, without mixing the audio track in as part of a video file. Currently, you can either upload your own music to be used or select from a fairly wide selection of stock music choices. The stock music covers a large variety of genres and moods, so it’s easy to find one that matches your brand and the creative theme of your ad.

The platform’s formats are different; its conventions are different; raw, zany and authentic work best. To make a long story short, advertising on TikTok has never been as effective and easy as it is right now. The results speak for themselves and there are endless case studies of real companies making real traction with paid TikTok campaigns. We’ll be going with the lead generation option in this walkthrough. You can even name your TikTok campaign and this is highly recommended if you plan on running multiple different campaigns at the same time.