6 Reasons To Start A Enterprise During This Pandemic


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You aren’t mistaken – I standby the title of my article. This is one of the best time to set up a business of your dreams or to expand your present enterprise and yes, we are all still in Covid pandemic situation. So why all my positivity? Have I gone off-tangent with my ideas?

So here are my thoughts about why it is ripe to start a business now.

Reason 1: Globalisation

The spread of globalisation has not ceased. Somewhat, more persons are leaping onto the bandwagon of seeking goods and companies from different countries. There’s an unquenchable need to purchase the subsequent “big thing” irrespective of the supply of the new ideas

Reason 2: Rapid Spread of Data

Because the world holds it breath for the technological march towards 5G, what needs to be accepted is the speed of both data and misinformation. This implies that with the proper marketing strategy, you may propel corporate branding to a bigger base of potential customers within a shorter time.

Reason 3: From social media to Mega Sticky Media (MSM)

I’ve created this acronym MSM because during the Covid interval starting from 2020, there was the rise of Tiktok to turn out to be a free media platform to get enterprise message across. It was like a mix of YouTube and Instagram however in hyper-speed of seconds. For the primary time in history, marketing people are forced to distil the essence of a model to suit a typical Tiktok attention-span. To many, this is impossible but to the youth-market this phenomenon is mere referred to as “Got to do it quickly!” GTDIQ -one other certainly one of my newly created acronyms.

Reason four: Social Activism

For a enterprise to embrace social change and be an excellent enterprise citizen is not new. It also makes good enterprise sense too. However the tsunami of social occasions that started from 2020 and the way shareholders and prospects will assist a enterprise that will take a stand – has formally taken root. Thus, in the event you start a new business, it is sort of a truism that your model has to encompass a certain level of being a change-agent for the betterment of society.

Reason 5: No Lack of Funding

Not only is there no lack of funding, but there’s also now a new monetary model Particular Goal Acquisition Company (SPAC) which permits start-ups to bypass the traditional Initial Public Offering (IPO) route. There is now a big demand for patents and new enterprise models that help dig out a new niche.

Reason 6: Meals Security and Sustainability Issues

With the acceptance that food security and environmental sustainability will constantly challenge the minds of many governmental determination-makers, there is opportunities galore for more research in this area. Thus, start-ups can develop their marketing strategy and strategy alongside the lines of those issues.

With all these factors in mind, do consider starting a business as we speak!

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