Write About Everything

What can social media provide in terms of SEO? At MWI, we get lots of questions from our current and prospective clients. While social media has been an increasing channel for marketing in recent times, many businesses have yet to benefit from the potential of it. This is particularly important for companies that are investing in SEO. Making and managing social media accounts is important for supporting SEO initiatives, but the benefits may not be immediately apparent. From the myriad of reasons why you should consider the use of social media in your strategy for online There are five main reasons why it is essential for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for a long years now. If people tweet, share, like or comment on a piece of content This is referred to as social engagement. The more social interactions a piece of content is able to get, the more social signals you can build for your website. Social signals are utilized by search engines to rank content. This is a method for search engines to determine what people find most useful and also what they consider to be as high-quality. If an article is receiving lots of engagement on social media the content can be indexable.

2) Link Building

It’s long gone from the moment when you could simply solicit links from other websites. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild using the old method: make good quality content that is pertinent. How do you reach websites that will link to your content, if asking them directly would be considered “unnatural”? Social media can help. Social media lets you post your content and share it with relevant audiences who may be willing to link to your content, in the event that it’s worth linking to. These users will then promote your content to others and increase your reach.

3.) Content Amplification

You could create any high quality content you want however it will not gain any traction without amplifying it. Email marketing can be an excellent method of amplifying the content you create, but it won’t reach those in your list of marketing contacts. Social media enables you to reach new audiences with your content. When you share your content, the people who follow you will also connect with their friends if they find it useful. They will also share your content with their followers, increasing the reach of your content. In addition, you’ll gain relevant traffic as well as inbound linking social signals, as well as brand recognition, all of which are used by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Communication and Awareness

Brand recognition and brand identity can tell search engines a lot about the quality of your website and the degree to which it should be considered reliable in their ranking algorithms. Social media aids in building brand awareness and increases the quality of your content. This is what Google calls a co-citation. Making these co-citations with social media can improve Google’s trust in your company site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing

Search engines have been indexing the social media pages since a while and this means that they show up in results pages for search engines. This enables your brand to show up in search results for post667357 your branded searches on more than just your own website. It’s more than that. Tweets on their own from Twitter were once searchable and were displayed in the search results. This allowed your content to rank higher in the search results. The program was only temporary, however it ended and Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.